Media Studies

Above is the whole media pack for the UK Published magazine - Notion. Reading the pack was really interesting to be honest, it gave me lots of information that could help me with my own magazine! They are a magazine that declare themself music and fashion which is very interesting as you rarely find magazines with two strong themes into one - they "cross over audience of high-end fashion consumers and music obsessives" and from what I read they do it very well!

 

They reach a wide audience of 200,00 each issue by having: print, a website and a mobile/tablet app along with even having e-mail and SMS broadcasts that consist of a monthly newsletter which makes it much more personal for the reader, a great feature. Not only do they have a wide content in the magazine consisting of:

-music

-band of the week

-exclusive music

-festivals

-fashion

-fashion week

They even have extra content online:

-online only covers

-videos and album streams

-additional shoot images and interviews

-behind the scenes 

All of this helps them give the reader what they want as every reader is different, having such a wide choice means a wider and bigger audience. 

 

What did surprise me was that their audience age group was mostly people in their 20s (25-34 42.3%) as it is a magazine that mixes street and catwalk and breaks boundaries I would of thought the audience would of been younger however 18-24 follows closely behind with 35.6%. In addition to all of this it has lots of opportunity for advertisment for both brint and digital again shows just how much the magazine wants to be personal with both its readers and people who want to get involved with the magazine.

 

Overall I learnt a lot and will take what I have learnt and will try my hardest to put it into my magazine, I have fallen evenmore in love with Notion magazine after reading it and I even now think I will subscribe for monthly!